Design Code
Franco Cervi
Concept, art direction and design by Franco Cervi
Foreword by Virginio Briatore and by Porzia Bergamasco
Interview by John Angelo Benson
Critical profiles by Porzia Bergamasco
Language: Italian and English / 336 pages, 5.9 x 5.9 x 1.2 in. / 15 x 15 x 3 cm.
Four-color printing + special varnished, hard cover. Packed in a printed cardboard box. First release date: 27 September 2005. Limited edition 500 copies release date: 27 September 2008.
ISBN: 978-88-95165-00-4 /
PRICE:
€ 42,00
/ £ 35,52 / $ 55,67
DESIGN ATTACK!
Based on three key words - passion, vision, fun - the volume is organized in five sections: 3d, cmyk (print), dna (logos and corporate identity), typo (typography), xl (xtra ludic), with commentary by the scholar of contemporary languages Porzia Bergamasco. The work also includes an interview with the author by London-based artist John Angelo Benson, and an introduction by the freelance writer Virginio Briatore. A powerful, detailed volume that approaches an entire range of experimental design, in which the logical economy of symbolism becomes the absolute protagonist.
"...interesting for designers who want an overview of the latest production, always aimed at finding new borderlines of poetics, aesthetics and technology. And, as the short introduction tells us, 'Everything starts with that liberating process the use of the computer has triggered in design". D La Repubblica delle Donne
"Pure speed: that's what comes to mind looking at this book in which Franco Cervi, still a young designer, presents his work with a plentiful barrage of graphic artifacts. (...) A lively but terse iceberg that the small, square format encourages you to read, as the expression of great design vitality". Artlab
